PC-ODM shipment figures indicate this year’s peak
shipment period for PCs has passed. Notebook shipments have shown a downtrend in
October, indication that DRAM demand is slipping.
Share on linkedinShare on printShare on emailMore Sharing Services3 hours, 54 minutes ago As 4GB modules are now the mainstream specification, price decline was more significant than for the 2GB modules; average 4GB price fell by 1.54% to US$16, while the lowest price broke the US$16 mark, arriving at US$15.75, amounting to a mere US$0.83 for 2Gb chips – nearly the same as spot price.
2GB module price, on the other hand, stayed the
same at US$9.25. As module prices fall to such lows, DRAM suppliers are
strategically focusing on high-density 4GB module shipments in hopes of
stimulating sales due to content per unit increases.
Due to macroeconomic influences, DRAM makers’
chip prices are either approaching or have already broken cash cost, but demand
has yet to pick up. DRAM suppliers’ plans to reallocate PC DRAM capacity have
been disrupted, as the market remains in oversupply.
As 2013 approaches, manufacturers are engaging in
strategic planning for next year, and TrendForce indicates that even industry
leader Samsung is highly conservative towards next year’s capex and bit growth
figures. In addition to slowing technology migration plans to the 28nm process,
Samsung will only migrate to the 25nm process prior to the advancement to EUV
technology.
Priority will be placed on profit margins, and
advanced process technology will be used primarily for mobile DRAM production.
Clearly, the industry focus has shifted from PC to mobile DRAM. Looking ahead to
2013, TrendForce believes that after the storm gradually settles, only the
strongest suppliers will remain, which will help bit output closer to the levels
of post-PC era demand.
Suppliers Slow Technology Migration, Bit Supply
Growth to Hit Low in 2013
In past years, due to PC upgrade cycles, DRAM
suppliers had no choice but to continually advance technology and optimize cost.
From the mainstream 60nm process in 2009 to the current 30nm process, every year
manufacturers cycled through 1 to 1.5 generations.
However, as a result of both a weak global
economy and declining PC shipments, and more recently, cannibalization from
smartphones and tablet PCs (which has extended the average PC upgrade cycle from
2 to 3 years to 4 to 5 years), DRAM makers have been unable to significantly
improve sales.
As for DRAM supply, technology migration has resulted in greater output, which in turn has created a continual oversupply situation on the market these last few years. DRAM industry value continues to shrink, the majority of manufacturers have suffered heavy losses, and capex figures are decreasing every year.
As for DRAM supply, technology migration has resulted in greater output, which in turn has created a continual oversupply situation on the market these last few years. DRAM industry value continues to shrink, the majority of manufacturers have suffered heavy losses, and capex figures are decreasing every year.
The 30nm process is currently the mainstream
technology for market share dominators Samsung and SK Hynix, while the 20nm
process is not expected to see over 50% output until after the second quarter of
2013 due to design difficulties. As Samsung’s 20nm technology is being used
mostly for the production of server and mobile memory, commodity DRAM output on
the 40nm and 30nm processes will continue.
Thus, next year’s bit supply growth forecast is a
mere 19%, significantly lower than it has been in recent years. Micron and
Elpida are currently migrating to the 30nm process; Elpida has finished client
testing, and will gradually ramp up production in the coming
months.
Taiwanese manufacturers, who have experienced the
greatest losses, are slowing technology migration and decreasing PC DRAM
production. Nanya plans to phase out commodity DRAM, turning instead to
specialty DRAM production and foundry business. Powerchip’s commodity DRAM
shipments have decreased significantly as well; capacity is currently down to
20K wafers per month. If manufacturers all slow output, TrendForce forecasts
2013 yearly bit supply growth will hit a low of 22.2%.
Currently, the DRAM industry is still a perfect
competitive market. With acute oversupply, buyers have the upper hand in price
negotiations. Both contract and spot prices for 4GB modules have fallen to
historical lows, but neither market has picked up. There is a limit to how much
lower price can fall; capacity cuts must be made to shrink supply. In the long
term, manufacturers must all make capacity adjustments and lower capex if the
DRAM industry is to return to a healthy state in 2013.
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