Ninelu Tu, Taipei; Joseph Tsai, DIGITIMES [Wednesday 31
October 2012]
Industrial PC maker Advantech plans to invest NT$12 million
(US$410,734) to establish a digital marketing platform to create an ecosystem
for the industry, according to company president Chaney Ho.
Ho pointed out that the digital marketing platform will record and
analyze client demand or characteristics to provide them with the right
marketing information. Although there is no set schedule for when the system
will start to contribute revenues to the company, Ho believes digital marketing
will become the trend, and Advantech will play a leading role in the market.
Advantech has also been expanding its operations around the world
and is set to establish new bases in Mexico, Indonesia, India and Russia as well
as Columbia, Chile, Argentina, Israel, Egypt and countries in Eastern
Europe.
Chaney Ho, Advantech president
Photo: Digitimes file photo
Photo: Digitimes file photo
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