Wednesday, November 21, 2012

Black Friday to be crucial market test for convertible notebooks, say Taiwan makers


Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Wednesday 21 November 2012]

The Black Friday peak sales period starting from November 23 in the US is seen as a crucial market test for convertible notebooks which combine features of ultrabooks and tablets, according to Taiwan-based supply chain makers.

The sources pointed out that the attractiveness of Windows 8 as well as consumers' acceptance of touchscreen features in notebook devices will also become major factors affecting demand for convertible notebooks.

Among the convertible notebooks, detachable types are expected to become the most popular models in the market, and pricing will be the major demand driver since the design is cheaper compared to other models such as dual-screen, folded, screen slides or dual-hinge solutions, while yield rates are also higher.

As for touchscreen control functions, whether consumers are willing to spend an extra US$60-100 for such features will be crucial.

After touchscreens, the sources believe voice recognition will become the next major focus for the notebook industry.

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