Press release; Joseph Tsai, DIGITIMES [Thursday 15 November
2012]
Worldwide sales of mobile phones to end users reached almost 428
million units in the third quarter of 2012, a 3.1% decline from the third
quarter of 2011, according to Gartner. Smartphone sales accounted for 39.6% of
total mobile phone sales, as smartphone sales increased 46.9% from the third
quarter of 2011.
While the mobile phone market declined on year, Gartner analysts
said there were positive signs for the industry during the third quarter.
"After two consecutive quarter of decline in mobile phone sales,
demand has improved in both mature and emerging markets as sales increased
sequentially," said Anshul Gupta, principal research analyst at Gartner. "In
China, sales of mobile phones grew driven by sales of smartphones, while demand
of feature phones remained weak. In mature markets, we finally saw replacement
sales pick up with the launch of new devices in the quarter."
Smartphones continued to fuel sales of mobile phones worldwide with
sales rising to 169.2 million units in the third quarter of 2012. The smartphone
market was dominated by Apple and Samsung. "Both vendors together controlled
46.5% of smartphone market leaving a handful of vendors fighting over a distant
third spot," said Gupta.
Nokia slipped from number three in the second quarter of 2012 to
number seven in smartphone sales in the third quarter of 2012. RIM moved to the
number three spot with HTC not far behind, at number four. "Both HTC and RIM
have seen their sales declining in past few quarters, and the challenges might
prevent them from holding on to their current rankings in coming quarters,"
added Gupta.
While seasonality in the fourth quarter of 2012 will help
end-of-year mobile phone sales to end users, Gartner analysts said that there
will be a lower-than-usual boost from the holiday season. Consumers are either
cautious with their spending or finding new gadgets like tablets, as more
attractive presents.
Samsung's mobile phones sales continued to accelerate, totaling
almost 98 million units in the third quarter of 2012, up 18.6% on year. Samsung
saw strong demand for Galaxy smartphones across different price points, and it
further widened the gap with Apple in the smartphone market, selling 55 million
smartphones in the third quarter of 2012. It commanded 32.5% of the global
smartphone market in the third quarter of 2012.
Nokia's mobile phone sales declined 21.9% in the third quarter of
2012, but overall sales at 82.3 million were better than Gartner's early
estimate, largely driven by increased sales of the Asha full touch range.
Nokia
had a particularly bad quarter with smartphone sales, and it tumbled to the
number seven worldwide position with 7.2 million smartphones sold in the third
quarter. The arrival of the new Lumia devices on Windows 8 should help to halt
the decline in share in the fourth quarter of 2012, although it will not be
until 2013 to see a significant improvement in Nokia's position.
Apple's sales to end users totaled 23.6 million units in the third
quarter of 2012, up 36.2% on year. "We saw inventory built up into the channel
as Apple prepared for the coming holiday season, global expansions and the
launch into China in the fourth quarter of 2012," said Gupta. With iPhone 5
launching in more territories in the fourth quarter of 2012, including China,
and the upcoming holiday season Gartner analysts expect Apple will have its
traditionally strongest quarter.
In the smartphone market, Android continued to increase its market
share, up 19.9 percentage points in the third quarter of 2012. Although RIM lost
market share, it climbed to the number three position as Symbian is nearing the
end of its lifecycle. There was also channel destocking in preparation of new
device launches for RIM, which resulted into 8.9 million sales to end users in
the third quarter of 2012. With the launch of iPhone 5, Gartner analysts expect
iOS share will grow strongly in the fourth quarter of 2012 because users held on
to their replacements in many markets ahead of the iPhone 5 wider roll out.
Windows Phone's share weakened on quarter as the Windows Phone 8 launch dampened
demand of Windows Phone 7 devices.
|
Gartner: Worldwide mobile device sales to end users by vendor, 3Q12
(k units)
| ||||
|
Company
|
3Q12 sales
|
3Q12 market share
|
3Q11 sales
|
3Q11 market share
|
|
Samsung
|
97,956.8
|
22.9%
|
82,612.2
|
18.7%
|
|
Nokia
|
82,300.6
|
19.2%
|
105,353.5
|
23.9%
|
|
Apple
|
23,550.3
|
5.5%
|
17,295.3
|
3.9%
|
|
ZTE
|
16,654.2
|
3.9%
|
14,107.8
|
3.2%
|
|
LG
|
13,968.8
|
3.3%
|
21,014.6
|
4.8%
|
|
Huawei
|
11,918.9
|
2.8%
|
10,668.2
|
2.4%
|
|
TCL
|
9,326.7
|
2.2%
|
9,004.7
|
2%
|
|
RIM
|
8,946.8
|
2.1%
|
12,701.1
|
2.9%
|
|
Motorola
|
8,562.7
|
2%
|
11,182.7
|
2.5%
|
|
HTC
|
8,428.6
|
2%
|
12,099.9
|
2.7%
|
|
Others
|
146,115.1
|
34.2%
|
145,462.2
|
32.9%
|
|
Total
|
427,729.5
|
100%
|
441,502.2
|
100%
|
Source: Gartner, compiled by Digitimes, November 2012
|
Gartner: Worldwide mobile device sales to end users by OS, 3Q12 (k
units)
| ||||
|
Operating System
|
3Q12 sales
|
3Q12 market share
|
3Q11 sales
|
3Q11 market share
|
|
Android
|
122,480.0
|
72.4%
|
60,490.4
|
52.5%
|
|
iOS
|
23,550.3
|
13.9%
|
17,295.3
|
15%
|
|
RIM
|
8,946.8
|
5.3%
|
12,701.1
|
11%
|
|
Bada
|
5,054.7
|
3%
|
2,478.5
|
2.2%
|
|
Symbian
|
4,404.9
|
2.6%
|
19,500.1
|
16.9%
|
|
Microsoft
|
4,058.2
|
2.4%
|
1,701.9
|
1.5%
|
|
Others
|
683.7
|
0.4%
|
1,018.1
|
0.9%
|
|
Total
|
169,178.6
|
100%
|
115,185.4
|
100%
|
Source: Gartner, compiled by Digitimes, November 2012
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