Josephine Lien, Taipei; Jessie Shen,
DIGITIMES [Monday 3 December 2012]
Phison Electronics' solid-state drive (SSD)
products reportedly have attracted orders from Acer and Asustek Computer, with
shipments kicking off recently.
Specializing in memory controller chips, Phison
also produces NAND flash devices including SSDs. Phison has developed pure SSDs
and hybrid drives, and is shipping 600,000-700,000 units every quarter -
representing exponential growth compared to the quarterly level reached during
the first half of 2012, according to industry sources.
Phison's SSD shipments are expected to register
another exponential increase in 2013, thanks to the firm's entry into the supply
chain of brand-name notebook vendors, the sources believe. Acer and Asustek have
both placed orders of SSDs used in ultrabooks with Phison, with shipments set to
boom in 2013, the sources noted.
Phison is also gearing up for smartphone-use eMMC
solutions. The firm has gradually scaled up its shipments of eMMC devices to
20-25 million units a quarter, with customers including dedicated memory module
houses and NAND flash vendors, according to the sources.
Phison's revenues for November are forecast to
stay high at between NT$2.8 billion (US$96.3 million) and NT$2.9 billion, the
sources said. With new products bringing in additional sales as well as stable
prices for NAND flash memory, Phison is expected to have a particularly strong
fourth quarter of 2012, the sources indicated.
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