Aaron Lee, Taipei; Joseph Tsai, DIGITIMES
[Friday 28 December 2012]
Apple has issued requests for quotations (RFQ) to
Taiwan-based supply chain makers for the revision of several notebook models
including MacBook Pro and MacBook Air series in June 2013, causing ultrabook
vendors to be concerned, according to supply chain makers.
The sources pointed out that the MacBook Air for
2013 will feature a new processor platform, but its industrial design will not
see any major changes.
The sources noted that pressure on ultrabook
vendors mainly comes from the Air's price since Apple is likely to reduce the
prices for its existing MacBook Airs before the launch of the new models which
could take away demand for ultrabooks.
The sources estimated that MacBook series total
shipments in 2013 will reach 17 million units, but sales may not reach a similar
level. Apple sold 12.88 million MacBook products in 2011 and 9.78 million units
in the first three quarters of 2012.
Apple reportedly to upgrade MacBook Air in
2013
Photo: Michael Lee, Digitimes file photo
Photo: Michael Lee, Digitimes file photo
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