Taiwan market: Mobile advertising valued at NT$2.64 billion in 2012, says FIND

Providers of mobile advertising services on smartphones, tablets and other mobile terminal devices generated estimated total revenues of NT$2.64 billion (US$89.5 million) in 2012, growing 9.5% from 2011, and the revenues will increase 22.3% to NT$3.23 billion in 2013, according to Foreseeing Innovative New Digiservices (FIND) under the government-sponsored Institute for Information Industry (III).

The estimation was based on a sample survey of mobile advertising service providers in August-September 2012, FIND indicated.

FIND: Total mobile advertising service revenues in Taiwan, 2012-2013 (NT$m)
Type of mobile advertising	2012(e)		2013(f)
	Amount	Growth from 2011	Amount	Growth from 2012
Messaging	1,900	(6.4%)	1,950	2.6%
Display	690	101.5%	1,230	78.3%
Audio	50	21.9%	50	0%

Source: FIND, compiled by Digitimes, January 2013