Monday, February 4, 2013

Keyword search advertising valued at CNY8.13 billion in 4Q12, says Analysys


Online search engines in the China market generated total revenues of CNY8.13 billion (US$1.30 billion) for keyword search advertising services in the fourth quarter of 2012, increasing 0.01% on quarter and 40.2% on year, according to China-based consulting company Analysys International.

Analysys: China's leading online search engines by keyword search revenues, 4Q12
Web portal
Market share
Baidu (Chinese)
78.1%
Google China
13.4%
Sogou (Chinese)
4.6%
SoSo under Tencent (Chinese)
2.3%
Source: Analysys, compiled by Digitimes, February 2013

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