Thursday, March 7, 2013

China market: Samsung takes up 22.5% of 2012 smartphone sales, says iiMedia Research


There were 169 million smartphones sold in the China market in 2012, hiking 130.7% from 2011, and Samsung Electronics was the largest vendor with a market share of 22.5%, according to China-based consulting company iiMedia Research.

Lenovo was the second largest vendor accounting for 10.7% of the smartphone sales volume, followed Huawei Device, Coolpad and ZTE with 9.9%, 9.5%, 8.9% respectively, Apple with 7.7%, GiONEE with 6.4%, HTC with 4.7%, Motorola Mobility with 3.5% and Nokia with 3.1%.
In terms of operating system, Android occupied 68.6% of the smartphone sales volume, followed by iOS with 12.8%, Symbian with 12.4% and Windows Phone with 3.8%.

There were 380 million smartphone users in the China market at the end of 2012, increasing 72.7% from a year ago.
iiMedia: Percentage breakdown of smartphones sold in China by price, 2012
Price range (CNY)
Market share
Below 1,000 (US$158)
34.9%
1,000 to below 2,000
42.2%
2,000 to below 3,000
14.6%
3,000 to below 4,000
5.2%
4,000 and above
3.1%
Source: iiMedia, compiled by Digitimes, March 2013

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