Innostor Technology, a fabless USB device controller firm, expects to see shipments of its SuperSpeed USB (USB 3.0) flash drive controllers climb 30% sequentially in the second quarter of 2013, according to industry observers.
Innostor indicated that demand for USB 3.0 flash drive chips is picking up. The firm has obtained orders from China-, Japan- and Taiwan-based memory module and flash card manufacturers with shipments set to boom starting the second quarter.
Innostor predicted that the penetration rate for flash drives with USB 3.0 will likely reach 30% in the third quarter of 2013, and rise further in the fourth quarter.
Innostor also expressed optimism about the market for embedded MMC (eMMC) controllers. The firm is partnering with NAND flash vendors to enhance compatibility between their flash chips and its controllers. The cooperation will initially target industrial-grade product applications, and gradually extend its focus to portable consumer electronics devices, Innostor indicated.
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