Dennis van Schie, global head of marketing for Sony Mobile, has commented that the firm will extend cooperation and view ODM firms as strategic partners in product development to increase flexibility in R&D and capacity.
van Schie stated that the Taiwan market is very important to Sony as customers have a high acceptance for advanced technology products. These customers are the target group for the firm, said van Schie.
van Schie added that currently Sony ranks number three in the Taiwan smartphone market, which is an achievement for the relatively small team in Taiwan. Sony plans to continue investing in the Taiwan market by expanding staff and increasing its marketing budget, said van Schie.
Sony is currently one of the top three Android smartphone brands and hopes to return to profitability in its 2013 fiscal year (April 2013-March 2014).
Sony began investing in the Firefox OS platform and is scheduled to introduce products in 2014, according to van Schie.
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