Tuesday, September 25, 2012

Samsung Tizen smartphones to face market challenges


Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Tuesday 25 September 2012]

Samsung Electronics will reportedly launch its new Tizen-based Galaxy smartphone codenamed i9300 in near future, but sources from smartphone players believe the device will face challenges to raise its popularity.

The sources pointed out that the appearance of the Tizen operating system is an encouragement to handset and PC players and is also a key for whether Intel can regain its position in the industry. However, since Tizen still has not yet entered the market and most consumers are unfamiliar with the new system, to help Tizen to become standardize will be a difficult task for Intel and Samsung.

If Samsung is able to use its leading position in the handset market and successfully promotes Tizen-based smartphones, it is expected to attract more handset players to adopt Tizen for their devices and relatively weakening Google's domination in the handset operating system market.

The Tizen Association was established in 2012, the association's board of directors, including Intel, Samsung, NEC, SK Telecom, NTT Docomo, Orange, NEC, Sprint, Panasonic and Vodafone.

In additional news, China-based ZTE has also recently decided to start developing webOS operating system.

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