Smart devices sales to reach 821 million in 2012; to rise to 1.2 billion in 2013, says Gartner

Press release; Steve Shen, DIGITIMES [Thursday 8 November 2012]

The consumerization trend has hit IT as an unstoppable force, as 821 million smart devices (smartphones and tablets) will be purchased worldwide in 2012 and pass the billion mark in 2013, according to Gartner. Smart devices will account for 70% of total devices sold in 2012.

"For most businesses smartphones and tablets will not entirely replace PCs, but the ubiquity of smartphones and the increasing popularity of tablets are changing the way businesses look at their device strategies and the way consumers embrace devices," said Carolina Milanesi, research vice president at Gartner.

"In 2016, two-thirds of the mobile workforce will own a smartphone, and 40% of the workforce will be mobile," said Milanesi. Tablets will be the key accelerator to mobility. Gartner estimates that in 2012 purchases of tablets by businesses will reach 13 million units and will more than triple by 2016, to reach 53 million units.

Smartphones have become truly pervasive in every aspect of an employee's life. Gartner estimates that 56% of smartphones purchased by businesses in North America and Europe will be Android devices in 2016, up from 34% in 2012 and virtually no penetration in 2010.

"Today the wide range of brands and price points that the Android ecosystem is offering is winning over users. While Apple remains the heartbeat by which the market moves, Google has rapidly become its archrival," said Milanesi.

The increasing penetration of Android in the enterprise will continue to pose challenges for the IT department and the CIO to ensure that security and manageability remain a priority. However, Android and iOS-based devices will continue to increase their presence in the enterprise side-by-side and in most cases instead of RIM. "As businesses are looking for a multi-device strategy and a rich application portfolio it is clear that RIM has a huge challenge ahead in regaining its key presence in the enterprise," said Milanesi.

In the business market, Windows 8 will take the No. 3 position in the tablet market behind Apple and Android by 2016, with interest coming more from businesses than consumers. Tablets and convertibles will be the way into businesses for Windows 8. Gartner estimates that the share of Windows 8 tablets and ultramobiles in businesses will reach 39% in 2016.