Microsoft turns focus back to downstream partners, says Acer chairman

Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Monday 18 February 2013]

Commenting on Microsoft's loan to Dell for the company's privatization, Acer chairman JT Wang pointed out that the action showed the software giant has already turned its focus back to downstream partners, which should have a positive effect on the relationships between Microsoft and downstream brand vendors.

Wang pointed out that Microsoft originally thought that it would be able to run a product brand, but after achieving unsatisfactory sales, the software giant has decided to turn back to its old strategy of cooperating with brand vendors and has recently started changing its plans.

Although Acer did not participate Microsoft's Integrated Development Project (IDP) for Windows 8, the company still enjoys strong Windows 8 PC sales, which Wang believes to have played some part in pushing Microsoft to change its strategy.