Multi-purpose cameras with edit, print, WiFi options will drive digital imaging industry, CEA says

Press release; Alex Wolfgram, DIGITIMES [Tuesday 19 February 2013]

Photographers across the US can be segmented into two major groups - primary smartphone users and primary point-and-shoot users - but a gap exists between device usage and satisfaction in terms of printing and editing, according to the Consumer Electronics Association (CEA). CEA found photographers across the US still enjoy the permanence that print photographs offer for memorializing personal occasions, providing an opportunity for consumer adoption (or re-adoption) of point-and-shoot or digital single lens reflex (DSLR) cameras with multi-purpose options such as in-camera editing and printing, and Wi-Fi connectivity to expedite photo sharing and archiving.

"Many consumers who use their smartphones or basic point-and-shoots as their main photo capture devices are less satisfied with printing options, signaling a need in the marketplace," said Chris Ely, industry relations manager at CEA. "These findings suggest there are untapped opportunities in advanced printing features for these segments of digital photographers."

When it comes to printing, two in three online US adult photographers print at least one photo in a typical month. Additionally, roughly two in five (42%) estimate they spend more than US$25 dollars each year to print photos, exhibiting a steady demand for printing. However, online US adult smartphone and point-and-shoot photographers (60%) are less satisfied with their current capabilities for printing photos, added CEA.

Among primary smartphone and basic point-and-shoot photographers, editing photos is another pain-point. Consumers who primarily use their smartphones or point-and-shoot cameras for photos are less likely to be satisfied with current editing capabilities (61% satisfied). Furthermore, six in 10 (63%) photographers express interest in built-in editing apps on cameras, indicating an opening for more interactive camera options.

"The future of the digital imaging marketplace lies in connectivity and cameras with multiple features such as in-camera editing and printing," said Ely. "Camera manufacturers who create or market multi-purpose cameras that have a quality advantage over smartphones and include more compelling features over basic point-and-shoots will be well positioned to meet the needs of today's consumer."

Use of smartphones for digital imaging has nearly doubled from three years ago. Half of online adult US photographers use smartphones to capture images, whereas only 28% did so in 2009, noted CEA.